Meet Krista
CEO & Lead Marketing Consultant
The Souto Effect
Looking for a marketing consultant who truly understands what it takes to grow a business today? You’re in the right place.
With over 20 years of experience as a data-driven marketing leader, I help organizations and small business owners develop and execute integrated, multi-channel strategies that drive real revenue growth. I focus on building strong marketing foundations, driving digital transformation, and enabling smart, data-driven decisions.
My passion is helping clients foster continuous improvement and marketing excellence-making your message clearer, your marketing simpler, and your results stronger.
Let’s chat about where you want your business to go-and how we can get there, together.
Ready to get started? I’d love to hear your story.
Why work with me?
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You want measurable results, not buzzwords.
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You need a partner who listens, understands your goals, and brings fresh ideas.
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You’re ready for marketing that’s authentic, effective, and built to last.
Case Studies
Christina Kucek | Transformative Technology Leader
Before working with Krista, I was effectively a computer nerd with no voice in the industry. After working with Krista to build my brand, I've hosted webinars and LinkedIn series, been a keynote speaker, and been published in Forbes. I learned a lot about marketing that I never knew. She's a force to be reckoned with, and I'm incredibly thankful to have worked with Krista. I highly recommend her. Any organization would be lucky to utilize her talent on their team!